Within the Global Creative Economy, the USA is the third largest economy with 28% of global revenues. Africa occupies only 3% of the creative economy global revenues however the region is growing in many sectors such as film.
Nollywood, the Nigerian film center, is estimated to employ over 300,000 people. This illustrates a massive opportunity in bridging the gap between M2 culture in the Diaspora and creative economies in Africa. The creative industry is increasingly profitable; in the UK the industry generates £8.8 million an hour.
As aforementioned, members of the M2 generation are the earliest technology adopters and can thus significantly influence social media and spending trends. Social engagement among the M2 population consistently over index and engage more than the total Millennial generation (Figure III).
Engagement metrics reported by Neilson are all actions available on the Snake Nation Platform. On the platform, the entire M2 generation can directly benefit from their engagement with incentives and fair rewards.
Additionally, the same individuals can use the platform for content distribution and earnings. Snake Nation’s Venom Token (VNM), ties value to the creation of shared content throughout the global creative economy, which will significantly empower the M2 community.
Snake Nation platform is focused on creating sustainable value in the creative economy, benefiting young creative rebels, emerging talent, and established professionals through the creation of an open and profitable content distribution opportunity. The new shared creative economy will be defined by the direct connection between creators, their audience, and value driving opportunities within the Snake Nation platform. The use of both traditional and digital platforms for the distribution of the creative content, ultimately promotes unrestricted economic growth and freedom of expression for creators. This will enable the establishment of sustainable future careers for the M2 creatives.
Snake Nation Platform is an application for content tracking, rewards, and ownership that uses blockchain technology to transfer value. It is an extension of the existing Snake Nation community helping to create an unrestricted global inclusive creative economy. The platform uses elements of blockchain technology to increase transparency of content origin, simplify the transfer of value, and reward value to contributors on the Snake Nation Platform. Members can earn VNM through content engagement (Likes, Comments, Shares, Posts), reaching achievements called scales (set milestones for participation), and winning in the competitive feature section of the Snake Nation Platform. VNM can be used to unlock exclusive content, transfer between members, purchase goods and services, and promote content within the platform. Brands are able to leverage the platform participant engagement by sponsoring feature contests and individual content creators.
The platform community is comprised of Snake Nation members who are utilizing the digital assets native to the Snake Nation Platform and engage in the creation, selling, and promotion of content and products (“members”): External Digital Platforms, Social Studios, University Societies, Brands, Media Partners, Creatives, Entrepreneurs, and Influencers Content Consumers External Corporate Brands
Through the process of creative mining, members are able to maximize the benefits of the Snake Nation community. University societies, social studios, brands , and external digital platforms can create or partner with curated member channels run by creatives, entrepreneurs and influencers to gain exposure on Snake Nation Platform . Through licensing opportunities, Snake Nation platform content is then made available to global media partners, and Snake Nation exclusive brand partners.
Snake Nation solutions
There are a host of current issues with digital value creation for creatives. As a creator or member in the creative economy, many platforms lack the ability to easily transfer value between platform members and reward content creators for overall value brought to the platform. Many creatives depend on secondary platforms, outside content distribution platforms, to create value for their work. Snake Nation Platform uses VNM, digital Wallets, and smart contracts, all on-platform, to simplify and streamline the transactional interactivity and engagement among platform members and advertisers.
Increase Value Retention To reduce value leakage as an international network and marketplace for creative content, Snake Nation platform utilizes VNM for transactions between the platform members with reduced intermediary inefficiencies and multi-currency fees.
Instant Ownership Tracking All the transactions of content shared on Snake Nation Platform are locked in a distributed ledger where involved and inquiring parties can monitor and verify ownership of content.
Accessibility and Trust for Underbanked Content Creators Unlike most options of value transfer for the unbanked millennials , Snake Nation Platform is decentralized and allows for embedded trust of exchange without centralized institutions.
Rewards and Exclusives VNM token holders are able to participate in platform activities to receive rewards and redeem access to exclusive content and membership groups. Platform members are incentivized with VNM token to remain active on the platform and reach target achievements/goals for content interaction.
Snake Nation offers a targeted solution to value creation and distribution of creative content for creators and consumers. The Snake Nation platform currently connects creative digital content, brand and cause partners, curators, and consumers. Through the Snake Nation team and network effects, platform creative content can be extended to web, tv, feature, and merchandising opportunities.